About Jo
About Jo
Hi, I’m Jo Murfin. I am a Qualified Career, Leadership and Life Coach, with 9 years of coaching experience.
I use a strengths-based coaching approach, drawing on positive psychology and cognitive behavioural therapy techniques to build confidence, overcome challenges and help you find the future you.
I qualified as a coach after receiving coaching and experiencing a huge improvement in my own confidence and ability as a leader and project manager. I wanted to work with people to enable them to grow and succeed too.
As an inclusive coach I create a safe and supportive space where people of all identities, including neurodiverse and LGBTQ+ individuals, can unlock their potential and achieve personal and professional growth.
Working one to one, in groups and with teams, I’ve supported individuals from their first job to director level across various industries in both the public and private sector.
The unique blend of my experience in coaching, recruitment, leadership and project management gets you to where you want to be.
As an Institute of Leadership Level 5 Qualified Coach, I am a registered Member of the Association for Coaching and of the Institute of Leadership. I am an Accredited Facet5 Practitioner, Appreciative Inquiry Practitioner and PRINCE2 Project Manager.
I am fully insured as a professional coach and bound by the Association for Coaching Code of Ethics. I participate in regular professional supervision and professional development activities to enhance my coaching.
Membership
Member Association for Coaching
Working to the Association for Coaching Global Code of Ethics
Member Institute of Leadership
Accredited Practitioner Facet5 personality profiling
Insurance: I have Professional Liability Insurance.

Photograph of Jo Murfin by Lauren Psyk
What are the benefits of coaching?
Coaching is an invitation to invest time in yourself, exploring what you want and need. Each session is tailored to your goals, providing you with space and support to think creatively, harness your strengths, and take control of your journey.
We utilise a range of proven coaching tools and techniques to help you move to a place of strength and opportunity.
We can work together in person or online.
Contact me to book a free 30 minute online consultation.